For the typical SAHCO-style the articles are created considering three main aspects: FASCINATION, INNOVATION and QUALITY. Fascination comes from an unmistakeable signature, which requires every design, every type of weave to be something special. Innovation means setting new trends and staying on the move at all times. A brand must have the ability to permanently renew itself – otherwise it will solidify. Quality means tradition for us, and a tradition we like to keep, as in that respect we are quite old-fashioned. Quality is timeless as each one of our articles: even the most avant-garde must last over time to become tomorrow’s classic.