Birth of a brand. A state of mind. Misia is the desire for a new kind of luxury, akin to sweet obsession. In the charm and glamour of Parisian nights, Misia made its sensual, bold, and refined debut… the ultimate demonstration of a French brand. Misia means freedom, audacity, and glamour. The Misia fabrics are synonymous with art and emotion, just like its muse, Madame M, touching all our senses.